In the past, we’ve shared quick optimization tips, sharing plugins, and other tools to help drive traffic to your site. Over on The Daily Post, we’ve published interviews with popular bloggers on growing your site and building your readership.
What’s your secret to building such a large following?
The secret is to do something you’re passionate about, something you care deeply about. Because if you do so, odds are that someone else will relate to what you’re doing. If every post you write means something to you, it’ll undoubtedly mean something to other people, too.
Another key aspect is consistency. It’s not all about quantity — posting every day, for instance — but also about quality. Readers should know what to expect every time they get notified that you posted something new on your blog.
Blogging is not a numbers game. Yes, as you become more popular it’s easy to lose track of things; it becomes more and more difficult to realize that those numbers are actually people. Every like, comment, and follow is an action performed by another human being.
Statistics only offer you a cold perspective of what’s going on with your blog, but what matters more is the level of interaction that you manage with fellow bloggers. Also, if you think too much about followers and such, you’re going to try too hard. And you’re going to fail.
What types of posts perform better?
It’s almost impossible to determine why some posts perform better than others. Sometimes it’s ironic, because you worked really hard on a certain piece — did a lot of research, tried to make it all come together in the most attractive way possible — and you just don’t get people to care enough to leave a comment. Other times, the exact opposite happens.
Popularity simply means how many people relate to what you’re doing. Engagement means how many people care enough — whether they agree or disagree — to actually respond. The goal is to figure out what it is that makes people follow your blog. What type of posts do they enjoy reading most? That’s when your stats may prove useful. If you analyze the posts that perform better, you’ll see they’re often similar in theme, structure, and so on. That’s what readers want most.
Ping-O-Matic is all about getting your latest content out into the world and driving more traffic to your blog. And if you have a blog, chances are you want to be part of a larger community. You don’t just want to create and share your stuff — you want to connect with people who share your interests and passions in a meaningful way.
Publishing a post is just one step in blogging — getting people to engage with you is another. How do you start a conversation?
Here are some tips:
- End with a prompt. At the end of a post, encourage comments by asking a specific question or two, which is a better way of generating feedback than more general “Leave a comment” or “What do you think?” prompts. Your blog isn’t just a monologue — you want to open up the discussion to others.
- Reply to comments. Your job doesn’t end when you hit publish. When readers leave comments, keep the conversation going with a thoughtful reply.
- But don’t reply to every comment. If you receive many comments and reply to each with a generic one-liner (“Thanks!”), your comment thread won’t be interesting. Feel free to reply to first-time visitors to welcome them to your site, but in general, reply only if you have something substantial to add to the existing conversation.
- Moderate with care. It’s best not to encourage or allow nasty and abusive comments. They intimidate new readers, derail conversations, and distract you from good blogging. It’s your online home — don’t be afraid to give polite warnings to visitors who aren’t appropriate.
- Post commenting guidelines. If you find yourself doing a lot of policing, one way to be transparent about the type of comments you will and will not permit is to post simple guidelines. This can help you attract the kind of commenters you want, and deter unwanted behavior.
- Return the visit. Developing friendships with your readers is one of the best parts of blogging. If you have loyal commenters, make sure you visit and engage on their blogs, too. If they like what you post, chances are you’ll be into their stuff as well.
With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve posted new content—and ultimately drive more traffic to your blog. For self-hosted WordPress blogs, this update service is a built-in feature; you can choose the update services you would like to “ping” by going to Settings > Writing in your dashboard.
Need a refresher or primer? As you fill in your blog details at Ping-O-Matic, you can opt to ping multiple ping servers at once, such as Weblogs.com, NewsGator, Blo.gs, and FeedBurner. When you ping these services, they automatically notify subscribers that new content is posted to your website or blog.
Essentially, Ping-O-Matic is a service that notifies the larger community—from search engines and blogging platforms to aggregators and social networks—of the newest, freshest content on the Internet. This, in turn, helps improve the speed at which search engines find and index your content.
That said, driving traffic to your blog isn’t simply about enabling this service and letting it do all the work for you. Remember that getting more traffic requires more effort—posting well-written, original content in particular.
To get you started, we want you to stir things up on your blog and write about a topic that’s up for debate. At The Daily Post, we post Mind the Gap prompts that ask readers what they think about controversial and divisive issues. So, we’re particularly interested in what you think about kids in adult-oriented places. Most of us can agree that it’s not a good idea to drag little Sally to a bar at 1AM, but what about a museum? A fancy restaurant?
Here are the essentials to consider when drafting this post:
- Read up on the existing discussion of this topic: Researching this topic (and any other subject you tackle) beforehand strengthens your own stance. And it also allows you to link to related posts that enhance your discussion, as well as engage with other bloggers who have weighed in on the topic. Both are good practices and additional ways to drive the right kind of traffic to your site.
- Pick a good, relevant title: Blog post titles are like newspaper headlines. They need to be short, snappy, and attention-grabbing. On social networks like Facebook and Twitter, your title is the primary (and may be the only) text that readers see before clicking to your post.
- Edit, proofread, and proofread some more: Take the time to develop your ideas. Readers are smart—they prefer to read posts that intrigue them, make them think and question, and rouse them up. If you pique their interest, they will comment on your post thoughtfully in return.
- Generate your own discussion: After presenting your thoughts on kids in adult-oriented places, ask questions or create your own poll at the end of your post to prompt your readers.
- Share your stuff on social networks: Use the sharing tools available to you to share this post across the Internet. Make it easy for others to spread the word.
You can apply the process above to other posts you write. Overall, it’s important to remember that original, relevant, and well-written content is key, and from there you can share it and use the tools and services available to you to draw traffic to your blog.
We look forward to providing more tips on this blog. Stay tuned!
Dear Ping-o-matic users, I’m Isaac from Automattic. It was a while since anyone wrote on this blog, and I thought I’d fill you in on what’s been going on lately.
I’ve just performed a redesign on the Ping-o-matic website. The new look was launched a few weeks ago, and is meant to increase the usability of the service and make it look a bit more modern and well fitted for the WordPress/Automattic family.
For newcomers, there’s now a welcome message on top of the front page which gives you a Ping-o-matic crash course. Below this, you’ll find the familiar pinging form where you supply your blog details and select the services you want to ping. The whole form has been redesigned to stand out more from the rest of the content on the page, making it easier to see how it all fits together. The vertical space for the services list has been compressed. This list took up a big chunk of the screen before, but has now been compressed to 4 columns which saves a lot of space. …And the action button is now bigger than ever, so you can’t possibly miss it!
As for the Stats page, it’s received a minor update. The graph has been modified to fit with the new color scheme of Ping-o-matic.
The spirit behind the redesign was to give Ping-o-matic a graphical profile on it’s own, with bold colors that makes the service memorable. I also wanted to make it better tied in to the WordPress/Automattic family’s graphical profile and user interface ideas. You’ll notice similar fonts, navigation solutions and a fancy looking footer, as well as a good deal of “under the hood” similarities. Among those are the uses of CSS3 rules like border-radius, which gives people browsing Ping-o-matic in modern browsers a richer (and rounder!) experience.