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Ping-O-Matic: A Simple Way to Draw Traffic

October 31, 2012

With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve posted new content—and ultimately drive more traffic to your blog. For self-hosted WordPress blogs, this update service is a built-in feature; you can choose the update services you would like to “ping” by going to Settings > Writing in your dashboard.

Need a refresher or primer? As you fill in your blog details at Ping-O-Matic,  you can opt to ping multiple ping servers at once, such as, NewsGator,, and FeedBurner. When you ping these services, they automatically notify subscribers that new content is posted to your website or blog.

Essentially, Ping-O-Matic is a service that notifies the larger community—from search engines and blogging platforms to aggregators and social networks—of the newest, freshest content on the Internet. This, in turn, helps improve the speed at which search engines find and index your content.

That said, driving traffic to your blog isn’t simply about enabling this service and letting it do all the work for you. Remember that getting more traffic requires more effort—posting well-written, original content in particular.

To get you started, we want you to stir things up on your blog and write about a topic that’s up for debate. At The Daily Post, we post Mind the Gap prompts that ask readers what they think about controversial and divisive issues. So, we’re particularly interested in what you think about kids in adult-oriented places. Most of us can agree that it’s not a good idea to drag little Sally to a bar at 1AM, but what about a museum? A fancy restaurant?

Here are the essentials to consider when drafting this post:

  • Read up on the existing discussion of this topic: Researching this topic (and any other subject you tackle) beforehand strengthens your own stance. And it also allows you to link to related posts that enhance your discussion, as well as engage with other bloggers who have weighed in on the topic. Both are good practices and additional ways to drive the right kind of traffic to your site.
  • Pick a good, relevant title: Blog post titles are like newspaper headlines. They need to be short, snappy, and attention-grabbing. On social networks like Facebook and Twitter, your title is the primary (and may be the only) text that readers see before clicking to your post.
  • Edit, proofread, and proofread some more: Take the time to develop your ideas. Readers are smart—they prefer to read posts that intrigue them, make them think and question, and rouse them up. If you pique their interest, they will comment on your post thoughtfully in return.
  • Generate your own discussion: After presenting your thoughts on kids in adult-oriented places, ask questions or create your own poll at the end of your post to prompt your readers.
  • Share your stuff on social networks: Use the sharing tools available to you to share this post across the Internet. Make it easy for others to spread the word.

You can apply the process above to other posts you write. Overall, it’s important to remember that original, relevant, and well-written content is key, and from there you can share it and use the tools and services available to you to draw traffic to your blog.

We look forward to providing more tips on this blog. Stay tuned!

Ping-o-matic has received a makeover!

March 3, 2009

Dear Ping-o-matic users, I’m Isaac from Automattic. It was a while since anyone wrote on this blog, and I thought I’d fill you in on what’s been going on lately.

I’ve just performed a redesign on the Ping-o-matic website. The new look was launched a few weeks ago, and is meant to increase the usability of the service and make it look a bit more modern and well fitted for the WordPress/Automattic family.

For newcomers, there’s now a welcome message on top of the front page which gives you a Ping-o-matic crash course. Below this, you’ll find the familiar pinging form where you supply your blog details and select the services you want to ping. The whole form has been redesigned to stand out more from the rest of the content on the page, making it easier to see how it all fits together. The vertical space for the services list has been compressed. This list took up a big chunk of the screen before, but has now been compressed to 4 columns which saves a lot of space. …And the action button is now bigger than ever, so you can’t possibly miss it!

As for the Stats page, it’s received a minor update. The graph has been modified to fit with the new color scheme of Ping-o-matic.

The spirit behind the redesign was to give Ping-o-matic a graphical profile on it’s own, with bold colors that makes the service memorable. I also wanted to make it better tied in to the WordPress/Automattic family’s graphical profile and user interface ideas. You’ll notice similar fonts, navigation solutions and a fancy looking footer, as well as a good deal of “under the hood” similarities. Among those are the uses of CSS3 rules like border-radius, which gives people browsing Ping-o-matic in modern browsers a richer (and rounder!) experience.

Bloglines Added

April 30, 2006

A few days ago we added Bloglines to our list of RPC ping receivers, worked out a few issues with them, and now they've announced their pinging service.

I'll be adding them to the web form soon. 🙂 

Pinging Improvements

April 29, 2006

I was at Technorati a few days ago and they helped identify some issues where RPC pings might not have been making it downstream under certain conditions. These issues should be addressed now and we'll stay in close contact to make sure if anything else similar comes up nail it sooner.

Thanks for using Ping-O-Matic! 

Server Move

March 7, 2006

The first wave of new servers just came online. We’ll be configuring them and moving the site over tonight, so there may be some funkiness in the interim.

UPDATE: Move complete. Let’s see how this new hardware holds up.

Geeklog Sees the Light

February 10, 2006

Geeklog 1.4 now pings Ping-O-Matic by default. Woohoo!

PoM Performance

January 16, 2006

Imagine my surprise when I visited Grabperf (like I do daily) and saw Ping-O-Matic in the top 20 fastest sites that they’re tracking. You can view a scatter chart of Ping-O-Matic performance and see it tends be right around .20 total which currently puts us behind BBC and ahead of Google search. Cool. 🙂

I’m not quite done with the performance tweaks yet, but it will probably be mostly on the outgoing ping side of thing, which shouldn’t effect the graphs that much. Once everything is done on the single box, I’ll start the process of replicating it to the other donated hardware. Performance is nice, but availability is more important.